Skip to content
Leif Hetland

Redesign, 2026, Delivered

James Williams, LLC

A full redesign for a Metro Atlanta general contractor, told as a before and after: from a bare single-page template to a full marketing site that shows the work properly.

The original James Williams site: a single template page with a centered logo, one italic tagline, three project photos, and a row of social icons on a flat grey background.

Open full size: before, after

Before and after the redesign. Drag to compare, or open either at full size.

The brief

James Williams, LLC is a family-owned Metro Atlanta general contractor with thirty-plus years behind it. The job was a site to match the work: as considered and reliable as the builds Jim and his team deliver.

The after

The redesign is a full marketing site. A hero with clear calls to action, then a credibility band up front: thirty-plus years, family-owned, service area. A services grid opens into a fuller services section, and a draw-schedule explainer walks clients through how construction financing actually pays out, which most contractor sites leave out. Testimonials, the founder's story, qualifications, and a portfolio grid close it out.

Why it leads

This one covers the whole arc of the work: information architecture, content strategy, a small design system, and the build. Drag the divider above to compare.